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Selling Suggestions
1. Play with them so that people can see what they
can do. I find children who want one but have no money
or are running around. I get them to play with a
balloons in front of my booth. I tell them that if they
will play with the balloon for a ½ hour in front of my
booth, they can have the balloon. It works most of the
time.
2. Have fun with the children. I have one vender who swings the ball at
a child and if they can catch it, they get it FREE.
3. Make up some (100 or so) before you get to the event. I have keep
them in a black plastic bag for up to a week.
4. Store them in a black plastic bag. Light and heat will fade and
soften the rubber. If you have them in a HOT climate or building, keep the
un-inflated and some of the inflated balloon in a ice cooler or in a cool shady
spot. Light and heat will destroy the balloons.
5. Have water and your goodies at your booth and make them up while you
are selling them. People buy more of them when they see them being made.
6. Follow the instruction. If you have air coming out of the balloon,
you forgot to stretch the neck of the balloon before you placed it in the clip.
If the band is braking when the kids are playing with it, you are putting in to
much water.
7. Remember, they will be a poor seller if they are just placed in a
box or hung them. A lot of customers do not have ability to see how something
works unless they are shown.
8. Sell to parents also. I sell as many to parents as I do to kids.
Make sure that they know that the balloon is 5 times thicker then a regular
balloon and only have around 1 ½ oz of water. The water is what gives it the
bounce.
9. My normal selling price is $1.00 ea. At some shows, I will sell them
for $1.50 ea or two for $2.00 (US Funds). Depending on the crowd and my
overhead.
10. I have found that I make more money by selling volume rather them
selling them at a higher price. The more balloon balls I get out into the crowd,
The more I sell.
11. If you are going to place a glow-stick in the balloon, do it on
site and brake the glow-stick before placing in the balloon. Some people have
strong hands and can catch the stick in a inflated balloons and break it, but
many can’t. Try it. The trick is to catch it while floating around in the
balloon. The glow stick will got around 5 hours (depending on the temperature)
and works best in the clear yo-yo balloons.
12. HAVE FUN AND ENJOY PEOPLE. They buy from happy excited people who
love what they do and have.
DEMONSTRATE ! PLAY ! ENJOY ! BE HAPPY !
THEN DEMONSTRATE SOME MORE ! HAVE CHILDREN PLAY
IN YOUR BOOTH.
The YOYO will not sell itself sitting in the box.
People need to be shown what it is and how fun it
can be. You want to sell 500 a weekend or more?
Start playing with the YOYO Balloon. Throw it out
and catch it. Throw it hard, so that it makes a
slapping noise when you catch it. Or just swing it
in all directions. Laugh & have fun, and the profits
will start rolling in. The better you play the more
you will sell. Make your booth sound like a party is
going on.
HANG UP THE BALLOONS WHERE PEOPLE CAN SEE THEM.
Some of our vendors string a wire across the front
of their booth and hang them up with hooks. Some
have old fashioned hat racks. Some have found
rotating hook racks. The large vendors of the Yo-Yo
Balloon have found that they need both the display
and hanging balloons to create the effect that
something exciting is going on. Make your booth look
exciting.
FLOAT YOUR BALLOONS IN WATER!
Kids love a balloon. Kids love to play with water.
Combine the two and you cannot lose. Find a
container that will fit your space, fill it with
water, and add your inflated balloons. Some vendors
use the small blow up swimming pools for this.
Reaching for their balloon in the water makes it an
added treat on a hot day. It will keep your balloons
cool as well! Once in a while stir them up so that
the same balloons do not stay on top.
LINE UP THE DISPLAYS - HAVE
MORE THAN ONE
It is important to make an impression on your
customer. Everyone wants to be a part of the latest
action. This can be partly achieved by lining up
more that one display on a table. Make it look
interesting. Maybe set them at different angles.
This will not take the place of the demonstration of
the YOYO Balloon, but it will help enhance what you
are doing.
PASS OUT 10 - 20 BALLOONS
AT THE BEGINNING OF THE SHOW. FREE
The best advertising you can have is someone,
especially a child, playing with the balloon. If
children are walking around the show playing with
your YOYO Balloons, other children will see them and
want one too. It is worth the price of the
advertising.
USE THE BANNER TO IT'S
FULLEST POTENTIAL
Our bright 3 foot banner is the latest addition to
our advertising aids, and boy is it exciting! Hang
one in front of the table where you are selling.
Hang one overhead in front of your booth. Hang one
at the back of the booth. Yellow has proven to be
the number one color for advertising. The
physiological affect of this color awakens, cheers,
and catches the eye. Blue is cool and relaxing,
Green blends and the eye will pass over it, but
yellow demands attention. Use this to your
advantage.
WEAR YOUR T-SHIRTS AND YOU
BECOME A WALKING SIGN
If everyone in the booth is wearing a T-shirt, you
have now declared the YOYO balloon to be something
special. As you walk around the show on your breaks,
you will be advertising the YOYO Balloon. Sell the
T-shirts in your booth. See the shirts hanging up
makes this Balloon an Action Item. Make you and your
booth impossible to pass without turning to see what
is going on.
CHOOSE THE RETAIL PRICE
THAT WILL WORK FOR YOU !
$1.00
is the standard price for the YOYO balloon. Most
parents do not think long about spending a $1.00. It
is quick, requiring no change. In a large crowd,
dollar bills can be collected easily with no demand
for change. Our successful vendors tell us they will
make more money overall when they charge $1.00.
However, if you are at a craft show or car show or
boat show, etc. the story can change. If there is
not much offered for children at the show, you can
easily get $2.00 - $2.50 per balloon. Set the price
in the morning and keep it for a few hours. Do not
be afraid to lower your price in order to increase
sales.
SET
A GOAL FOR YOUR SALES AND BLOW UP ONLY THE BALLOONS
YOU THINK YOU WILL NEED.
Analyze your show. Look at how much is offered to
the children. Each child will have an average of
5.00 to spend. Be Realistic. Only a percentage will
buy your product. Remember, it is better sell out
than to have merchandise left over. Increase the
number of balloons each week. If you do have
balloons left over, put them in dark garbage bags
and store in a cool place.
CONSIDER SELLING THE BAGS
OF 100 YOYO BALLOONS IN YOU BOOTH.
Everywhere you go people will want know where to get
the Yo-Yo Balloons. A wise vendor will see the
potential of working their way into a distributor by
selling them to these customers. You be their
supplier. Contact the schools and churches in your
area. You could be the source of these balloons for
their fund raisers. Begin by having extra bags of
100 in the booth with you. Plan ahead. You could
have additional income from this type of sale.
Hope that this helps
Larry
If you have suggestion that will help others, please pass it along to
me and I will add it to the list of suggestions.
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